Responsibility

Taking responsibility, creating trust

As a responsible consumer goods manufacturer, employer of roundabout 1,700 employees in Germany and Imperial Brands' second most important national company worldwide, we are fully cognisant of the role we play as a company in achieving greater sustainability in business and society. Our sustainability strategy clearly reflects this and links our local commitment with the common sustainability goals of our globally active group.

With our own guidelines for the marketing of our products, we often even exceed the legal restrictions. In this way, we ensure that our communication is aimed only at adult consumers. Furthermore, we always emphasise the risks associated with smoking and explicitly support an informed, personal consumption decision. To establish and promote trust, we always aim for open and constructive dialogue with all social groups. Transparency is crucial. We do not conceal anything, we display openness in our thoughts and actions, respect differing opinions, and do not shy away from controversial topics. This is how we ensure that Reemtsma can continue to thrive in the long term, make a positive contribution, and thus truly live up to its responsibility.

Find out more here about what responsible action means at Reemtsma in such important areas as sustainability, health, social commitment or youth protection.

Sustainability

We firmly believe that societies and economies as a whole must become more sustainable. As a responsible consumer goods manufacturer, as an employer for roundabout 1,700 employees and as a central part of a global network, we mean first and foremost: ourselves.

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Health

At Reemtsma, we talk openly about the health risks of smoking and nicotine consumption. And we are committed to sound education and informed dialogue about the concept of Tobacco Harm Reduction.

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Society

At Reemtsma, we are firmly convinced that corporate responsibility and social commitment do not stop at the company gate, but must go far beyond it. In doing so, we do not follow a current trend, but our conviction - and have done so for over 110 years.

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Youth protection

Children and young people should not smoke or consume nicotine. Reemtsma is fully committed to the protection of minors. We respect all applicable laws and in some cases even go beyond them by self-obligation.

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Smuggling & Product Piracy

Illicit trade is a danger for consumers. Reemtsma therefore supports the fight against cigarette smuggling and product piracy. In this regard, we work closely with customs and criminal investigation authorities.

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Taking responsibility, creating trust

Sus­taina­bi­li­ty

Health

Socie­ty

Youth pro­tec­tion

Smugg­ling & Pro­duct Piracy

Sustainability

Society

Youth protection

Smuggling & Product Piracy