We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo.
Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
12-13 month FTC to cover maternity
Reporting to the Trade Engagement Manager UK&I this is an important role within the Trade Marketing Team and important to the overall success of NGP and Tob Max.
The individual will be driving the implementation of a significant program of activation initiatives through all trade channels and directly to shoppers. Of paramount importance will be the delivery of comprehensive Tob Max pack in hand executions across various traditional retail channels.
Maximising our brand presence at POS shopper touchpoints and any events involving brand ambassadors also falls within the responsibility of this role.
Overall, delivering outstanding shopper experiences with our brands is a key component. For NGP mass quality trial will be huge, while for tobacco max activities, brand awareness and brand building are key.
•Delivering outstanding shopper experiences with our brands for NGP & Tob Max products across all identified retail channels.
•Support the delivery of an omni channel shopper activation plan and deliver and organise attendance at relevant events and targeted outlets to maximize brand exposure and shopper touch points either via agency, or internally resourced for both NGP and Tob Max.
Create strategies for engaging consumers through brand ambassador programmes:
Develop best in class tools and solutions for shopper activation