We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.
As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
Reporting to the Head of Trade Marketing, the Senior Trade Marketing Manager is responsible for all customer and shopper engagement drivers, defining both the annual and quarterly “go to market” (GTM) strategies to deliver against the UK business plan objectives.
The successful candidate will oversee the creation of material, tools, furniture, brand ambassador programs and digital platforms, all designed to drive the customer advocacy, market share and sell out of ITUK products. They will work closely with relevant teams and stakeholders to continuously develop and identify opportunities to improve and maximise the return on investment of all UK activation initiatives.
As a key budget holder within the UK Trade Marketing team, the Senior Trade Engagement Manger will be responsible for the Supplier Relationship Management (SRM) and performance of some of ITUK’s most important suppliers by implementing joint business plans, quarterly business reviews, optimising spend and mitigating risk through proactive contract management.
Brand Activation Launch Plans & Plan TTL (through the Line) Activities
Manage Customer Advocacy Programme
Drive Mass Trial with Shoppers and Consumers
Develop Furniture Strategy and Evaluate Marketing Activation Performance
Imperial Brands offer a competitive package of salary, bonus scheme, pension, 50/50 hybrid working and 25 days holiday + bank holidays (with an additional 4 days on top to cover the Christmas period).