About us

We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 26,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.

As we move forward, our consumers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

The Regional Marketing Manager (Combustibles) will support Head of Regional Marketing Manager (Europe or AAA) Combustibles in driving alignment between centrally led consumer and portfolio strategy and commercial planning / decision-making in clusters and markets, as well as supporting clusters in driving key strategic priorities (Must Win Battles) and performance.

You will have a regional remit spanning consumer marketing and portfolio management.

Your role will have an overview of all marketing and brand-related activities happening in respective clusters for the region and will support in ensuring that centrally led strategy is embedded in markets and enables in year P&L delivery. You will also serve as the go-to-person for clusters to drive performance and key priorities/ Must Win Battles.

Principle accountabilities

• Works with Clusters Marketing Heads & central teams on co-creating Combustible Portfolio/ Brand Strategy. Ensure that regional brands are optimally positioned to drive success across relevant consumer segment leveraging local consumer knowledge and central marketing expertise
• Supports clusters in creating BP and leads MEP by ensuring consumer centric initiative plans that support brand & BP targets
• Ongoing assessment of BCs for new launches incl. feasibility and alignment with all relevant teams to enable markets achieving their BP goals
• Represent Clusters at group combustible forums and drive decision making centrally with category/ portfolio/ brand/ consumer teams
• Participate in and drive strategic thinking, integrating, and inputting cross-market viewpoints and driving centrally led strategy into clusters, enabling in-year P&L delivery
• Play a critical role in operational projects at the regional level, working by leading and coordinating cross-functional teams working in an agile way to achieve key regional objectives
• Act as a go-to-person for regional clusters to drive performance and key priorities/ MWB and for other combustible teams such as the M&PM or Insights team
• Champion the consumer and drive adoption of best practice from & into region

Key Capabilities:

• Clear understanding of the internal and external environment, drivers, enablers and challenges
• Portfolio Strategy
• Brand Strategy
• Consumer Insight
• Shape and drive winning strategies
• Strategy facilitation and co-creation
• Performance measurement
• Business strategy, data analysis and digital marketing (B2C)

 

Education, Skills & Experience Required

Essential:

• Educated to degree level in relevant field
• You must have previous Tobacco industry experience
• Strong project management skills
• Highly commercial
• Experience of using consumer and market insight to drive commercial gain
• Highly collaborative
• Sector experience across FMCG

 

What we offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension, discount scheme, private medical cover, health share scheme + many health & wellbeing benefits and 25 days holiday + bank holidays (with an additional 4 days on top to cover the Christmas period).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role.