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Location: Hybrid / Bristol
Salary: £34k - £50k dependent on experience
The Planning Executive is a key strategic project management role within the UK&I Cluster, reporting to the Senior Planning Manager.
The role holder will act as a cross functional leader across brand, digital, trade marketing, I&I and finance, ensuring that all brand and product initiatives are properly managed and consistently communicated from end to end. They will also be directly responsible whilst owning the assessment of manufacturing and commercial feasibility for new initiatives, ensuring head office and manufacturing functions prioritise the UKI cluster, and work with the Project Coordinators to ensure seamless project delivery through the supply chain. They will also support the brand planning process, create integrated brand activity calendars, set brand & campaign KPIs and monitor performance across all categories.
Working closely with Brand Managers within the Brand & Portfolio Team, the Planning Executives will transform brand & portfolio strategies into actionable integrated brand plans and omni-channel marketing campaigns. They will then work with Trade Marketing to ensure those plans are aligned to trade segment initiatives and sales cycle plan.
The role will also be responsible for setting brand KPIs and working with the Insights function to monitor performance. They will leverage targeted consumer knowledge (including equity strategy, activation and communication) to ensure the team can drive success across each consumer segment. Likewise they will confidently and independently assess the effectiveness of brand initiatives post-launch and make recommendations to relevant shareholders for improvement or course correction.
The Planning Executive with work closely with external agencies to plan and deliver marketing campaigns, including the selection and booking of media where required. They will also work closely with the Consumer Engagement team to plan D2C activity before handing the plan over to the Consumer Engagement team for execution in channels they own (e.g. online, social, consumer service).
All functions within UK&I Cluster
Imperial Brands offer a competitive package of salary, hybrid 50/50 working policy, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).
Interested applicants should apply with their CV highlighting their suitability for the role.