About us

ABOUT FONTEM AND BLU
Fontem Ventures, a subsidiary of Imperial Brands plc, is a leader in vaping technology and owns e-vapour brand blu. Headquartered in Amsterdam, Netherlands, and with its research & development centre in Liverpool, UK, Fontem Ventures develops and commercialises vaping products under the blu brand. The rapid growth of vaping is a consumer-driven revolution, based on a whole range of different motivations, which is fundamentally changing social habits and lifestyles.

The role

The role of Market Development Manager sits in our global EVP Category platform and is reporting directly to the Global Head of Marketing. You are part of our Global New Generation Products team in Amsterdam and London and will be focusing on brand blu. The Next Generation Products team is a lean, senior and agile team with a challenger mindset. The Market Development Manager, an integral part of the EVP marketing team, is responsible for guiding, sharing and aligning the EVP go-to-market strategy for all new market roll-outs of the global product- and brand positioning. This role will provide category support and functional expertise when clusters / markets are developing launch plans. 

In this role you are the key interface with the Regional Marketing Managers as well as respective roles within the clusters and markets. You are is responsible for ensuring onboarding is managed efficiently from an end-to-end CX and brand perspective, including local brand agencies and service providers meeting required benchmarks. The role will steward the global brand and campaign positioning. You will work closely with the EVP Marketing Manager and CX Manager to ensure latest global brand communication and winning activation and consumer engagement developments are integrated for appropriate local adaptation, as well local requirements taken into consideration for future brand and CX global developments. Post launch, the Market Development Manager is also responsible for aggregating and sharing global best practice, based on market archetypes, ultimately developing repeatable Category GTM models. 

Key accountabilities

• Effectively communicate category brand and CX strategy aiming to develop a robust understanding of ‘WHY’ the various components of the EVP CX are critical;
• Develop a repeatable GTM approach based on different market archetypes;
• Ensure that the globally developed category GTM guidance is fit for purpose, enabling the delivery of key consumer objectives on a market level;
• Key interfaces include Corporate Legal Affairs (CLA) and I&I functions, aiming to obtain a deep understanding of the regulatory and competitive landscape of each market to be able to inform and propose the most appropriate category GTM approach;
• Represent the EVP category marketing team at all market on-boarding meetings;
• Input into region for all market launch plans from a category perspective;
• Ensure all frameworks and tools are easily and readily accessible for markets;
• Drive necessary brand & CX training (‘train-the-trainer’ approach), including updated FF modules;
• Drive the category trade marketing developments on a global level;
• Regular travel to the new markets during set-up is expected as part of this role.

Skills & experience

• At least 8 years’ experience in Brand or CX  marketing strategy, of which minimum 4 years in a market roles in sales or marketing;
• Demonstrated experience in working across multiple cross-functional teams at global, regional, cluster and market levels;
• Knowledge and experience across different types of market environments;
• Ability to understand legal restrictions & operate within boundaries, adapting to market requirements whilst maintaining global guidance;
• Excellent communication, influencing and stakeholder management skills. Important to demonstrate an ability to build relationships with both internal & external stakeholders;
• People and agency management experience;
• Demonstrated experience in understanding KPI’s and resulting actionable insight;
• Previous experience within or demonstrable knowledge of working in an FMCG or tech environment in marketing, digital or media department;
• Ability to demonstrate knowledge and presence in cross-functional meetings;
• Excellent presentation skills and knowledge on how to prepare content to a high standard;
• Strong analytical skills and data-driven thinking;
• Critical thinker and problem-solving skills;
• Ability to work independently to tight timelines and deliver under pressure;
• Hands-on attitude with a strong cross-functional team-player mentality.

What we offer

Imperial Brands offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

NEXT STEPS
Interested applicants should apply with their current CV highlighting their suitability for the role.

ABOUT IMPERIAL BRANDS
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.