We're a truly international company, forth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.
As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
This role can be based in Bristol or remotely for the right candidate.
The Heated Tobacco (HT) Category is a lean, senior and agile team with a challenger mind-set. The Market Development Manager, an integral part of the HT Marketing team, is responsible for guiding, sharing and aligning the HT go-to-market strategy for all new market roll-outs of the global product and brand positioning. This role will provide Category support and functional expertise when Clusters/Markets are developing launch plans.
The role is the key interface with the Regional Marketing Managers as well as respective roles within the Clusters and markets. The role is responsible for ensuring onboarding is managed efficiently from an end-to-end CX and brand perspective, including local brand agencies and service providers meet required benchmarks. The role will steward the global brand and campaign positioning.
As a fully integrated member of the HT Category Marketing team, the Market Development Manager will work closely with the HT Marketing Manager and CX Manager to ensure latest global brand communication and winning activation and consumer engagement developments are integrated for appropriate local adaptation, as well local requirements taken into consideration for future brand and CX global developments.
Regular travel to the new markets during set-up is expected as part of this role.
Post launch, the role is also responsible for aggregating and sharing global best practice, based on market archetypes, ultimately developing repeatable Category GTM models.
Key interfaces include Corporate Legal Affairs (CLA) and I&I functions, aiming to obtain a deep understanding of the regulatory and competitive landscape of each market to be able to inform and propose the most appropriate Category GTM approach.
Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).
Interested applicants should apply with their CV highlighting their suitability for the role.