We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.
As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
The Insights Analyst role is based in Bristol, with a 50 / 50 hybrid working.
Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the new Global Insight function will be a crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making in order to gain competitive advantage.
The Cluster Insight Analyst position within Imperial's Global Insight function, creates actionable insights within the Cluster team. Generally working with Consumer insights or Sales & Trade insights (or a combination), this role will deliver insights data and analysis across markets to meet stakeholders' insight requirements and in accordance with best practice standards and processes.
The objective of this role is to deliver actionable, commercially-sound recommendations to inform and influence business decision-making within the Cluster. You will take responsibility for delivering insights related to key business processes such as: business planning, performance management, forecasting & brand insights (if a Consumer specialist) and/or sales & trade performance reviews, tactical pricing, trade insights and evaluation (if a Sales & Trade specialist.)
To do this, requires a deep understanding of the commercial, consumer and regulatory realities within each market in the assigned cluster, and an expert knowledge of relevant insight techniques, to ensure recommendations are grounded in consumer fact.
Please note: this role is based in Bristol with 50 / 50 hybrid working
Imperial Brands offer a competitive package of salary, bonus scheme, pension, health & wellbeing benefits and 25 days holiday + bank holidays (with an additional 4 days on top to cover the Christmas period).
Interested applicants should apply with their CV highlighting their suitability for the role against the essential criteria