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Location: This role can be based in Bristol or London, with 50% hybrid working
The Head of Regional Marketing (Combustibles) is a senior position to support the Regional Marketing Director in leading the marketing and brand management function for one of Imperial’s regions.
The Head of Regional Marketing will be the key enabling force to drive alignment between centrally led consumer and portfolio strategy and commercial planning / decision-making and will support clusters in driving key strategic priorities and performance.
The role will have a regional remit spanning consumer marketing and brand management for all combustibles brands in the region and will play a key role leading cross-functional agile task forces focused on delivering must-win battles. The role will have an overview of all marketing and brand-related activities happening in respective clusters for the region and will be responsible for overall regional performance management through prioritisation and resource allocation.
Imperial Brands is going through a major transformation – with a new CEO setting an ambitious and exciting vision for the future. One major change is the creation of a new Chief Consumer Officer role – a central function which covers Insight, Innovation and Imperial’s next-generation propositions – to elevate the role of the consumer to the heart of the business.
The Regional Marketing functions form a critical part of this CCO structure – and will enable realisation of Imperial’s commercial and consumer ambitions through delivery of high-impact regional portfolio management and consumer-led marketing activation.
Head of Regional Marketing will work with Head of Portfolio Management to co-create category and portfolio strategy and will co-create with lead markets and approve brand strategy and positioning for multi-market and priority single market brands.
The role will actively support all regional clusters, helping them drive performance, key priorities / must-win battles and category/ portfolio/ brand/ consumer decision-making, acting as ‘go-to’ person and representing them at key groups forums.
The Head of Regional Marketing will also lead cross-functional task force as required to support must-win battle delivery and agile decision-making – drawing on resource from across the business to drive focused delivery of consumer and commercial opportunities in the most effective way at pace. The role will help build an integrated view of the cluster consumer and commercial performance by facilitating the production of the integrated consumer plan.
The role will also be vital in supporting the Regional Marketing Director with management of the cultural shift in the Imperial business – with marketing and brand management resource previously reporting into the market structures now all centrally reporting into these central CCO Regional Marketing Directors –to drive best practice from the centre whilst keeping teams local to their market to ensure maximum market expertise.
Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday + bank holidays (with an additional 4 days on top to cover the Christmas period).
Interested applicants should apply with their CV highlighting their suitability for the role.