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Growth Lead

Bewerbungsschluss: 09.04.2023

Standort: Amsterdam, Niederlande

About Fontem

Fontem Ventures, a subsidiary of Imperial Brands plc is a leader in vaping technology and owns e-vapour brand blu. Headquartered in Amsterdam, Netherlands, and with its research & development centre in Liverpool, UK, Fontem Ventures develops and commercialises vaping products under the blu brand.

The Role

The Growth Lead role in our Amsterdam office is pivotal in shaping the strategy, and efforts of conversion optimizations across our product domains. The role reports to the Head of Product of NGP Digital and will be responsible to manage and deploy CRO agency resources across our product domains. The role is responsible for measurement (web analytics), Implementation of basic (web analytics) reports and optimisation of user-journeys based on data and strategic priorities.

This role requires proven leadership experience and expertise to lead, inspire, mentor and coach our NGP Digital product teams and drive exceptional performance and productivity.  While being responsible for setting up and managing the CRO strategy, framework, prioritization, reporting and tool selection.  We  expect a hands-on approach while working together with Digital leadership team and Category teams to address the bigger topics and get them prioritized on the Digital Product Roadmap.

Working closely with the UX, SEO, content and engineering roles in NGP Digital, the role of the Growth Lead is to deliver optimal user experience and devise strategies to reach full potential across user engagements.

Next to  quantitative research we expect the Growth Lead to lead and support workshops with stakeholders and consumers to capture.

Key Responsibilities

  • Own web analytics implementation(s) and improvement roadmap
  • Own the split testing roadmap (A/B, Multivariate)
  • Own web analytics reporting for (non-technical) stakeholders and (internal) users
  • Develop own and drive measurement and CRO roadmap (ensuring stakeholder buy-in)
  • Collaborate with various stakeholder groups to develop and prioritize the CRO backlog
  • Identify and differentiate optimisation initiatives across front-end, back-end and various product teams
  • Lead CRO maturity development, through knowledge sharing, training and best practices
  • Drive detailed test hypothesis and opportunity mapping
  • Build out the UX research and qualitative analysis function
  • Track and interpret user behaviour
  • Work with executive management on a long-term strategy to grow the optimisation team
  • Identify new conversion opportunities across the site to enhance commercial returns.
  • Identify & test new technologies and practices to improve conversion rate performance, free growth, consumer engagement, delivery against key metrics.

Your Profile


  • 5+ years’ experience in CRO, experiments, digital analytics or data/insights
  • Proven track record in managing, growing and coaching teams of CRO experts (ideally analysts and User Researchers)
  • Deep knowledge and expertise in CRO methods and best practice, alongside analytics and data
  • Extensive split testing experience (A/B and MVT)
  • Strong interpersonal skills coupled with the ability to gain trust and confidence from teams and stakeholders
  • Work with product teams to drive intelligent, sustainable growth through continuous learning and innovation.
  • Drive the personalisation of user journeys and establish an optimisation framework to deliver significant growth across a network of sites.


  • Experience leading and driving CRO projects in a high-volume, user-centric digital environment.
  • Experience of working in cross-functional teams in an agile environment.
  • Knowledge and experience working with scrum framework (including scrum ceremonies)
  • Web Analytics experience

What we offer

At Fontem we care about offering the best possible environment to our colleagues. That is why when you join us you will benefit from:

  • Competitive salary and bonus scheme
  • 13th month
  • 29 days off to recharge 
  • Hybrid work environment and flexible hours with possibility to work from abroad 1 week per year
  • Fully paid health insurance
  • Fully paid pension
  • Access to many learning platforms like LinkedIn Learning, GoodHabitz, Harward Business and so much more
  • Gym benefit
  • Access to mental health professionals and resources through our partner OpenUp
  • Robust wellness and social program running throughout the year including (but definitely not limited to) team events, parties, learning sessions etc.


Next steps:

Interested applicants should apply with their current CV highlighting their suitability for the role.

About Imperial Brands

We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 26,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.

As we move forward, our consumers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

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