We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.
As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
We are seeking a Digital Marketing Manager within our Next Generation Products (NGP) function, part of the Heated Tobacco marketing team. Within NGP, we are committed to our harm reduction agenda, fostering a culture and ways of working which are consumer-focused and embrace our challenger mindset. The role holder will be preferably located within the UK, with the ability to work remotely.
If you enjoy working in a fast-paced innovative environment led by technology and are looking to build a career in a dynamic FTSE100 FMCG company where no two days are the same, this role could be your next step. We are looking for someone who enjoys working as part of a team and is comfortable working on multiple projects within ambitious timelines.
As a Digital Marketing Manager, you will be creating innovative, consumer- centric global digital marketing campaigns that drive adoption and loyalty. You will be responsible for developing digital campaigns on time and on budget, and working with markets to bring to launch. The Digital Marketing role will be responsible for all digital campaigns including communications, calendar, assets and social media and influencer content guidelines. You will accelerate the adoption of our heated tobacco brands through a proactive, data-driven approach to managing the consumer relationship, creating a best in class approach for the category.
Imperial Brands offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).
Interested applicants should apply with their CV highlighting their suitability for the role.