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As an Consumer Research Project Manager within Imperial's Insights function, you will manage the overall delivery of research projects on behalf of the Central Research Services team. Working closely with data, reporting and data science colleagues plus third party suppliers, you will deliver high quality projects within agreed timeframes and budget. The Imperial Brands business is transforming itself to gain competitive advantage by becoming truly consumer-centric. A new Insights function will be the central driving force behind this change, placed at the very heart of commercial decision-making within Imperial. Within it, the Consumer Research Services team (CRS) team is a part of the Insights function, responsible for the timely provision of consumer information to Insight Business Partners (IBPs), while ensuring that the data and the collection methods meet relevant quality and compliance standards. CRS is focussed on ensuring that consumer research best practice is captured, shared and translated into research and method standards for future use. Establishing clear research standards enables CRS to achieve: -Maximum consistency in data collection and reporting -Minimum duplication of effort in project setup and implementation -Streamlined execution of consumer research projects -More targeted use of internal research and analytical expertise As an Consumer Research Project Manager you will: ·Scoping, designing and executing a variety of research projects · Working with stakeholders to translate their business questions into robust research design · Guiding the objective interpretation of research findings · Manage 3rd party suppliers, project planning and budgeting · Liaise closely with the end stakeholders to make sure the project delivers to their needs
· Responsible for managing the overall research project delivery for standard and custom ad-hoc projects, such as in-home user testing, ethnographies, full mix testing, concept tests, shopper research etc. · Supports insight business partners (e.g. Heads of Cluster Insight, Regional Insight Managers etc) across different geographies in scoping consumer research project briefs. Translates business questions into research and analytical design. · Explores and proposes the optimal approach to answering business questions via consumer research, leveraging existing consumer knowledge, available data sources, internal and external expertise (e.g. research suppliers) as appropriate · Ensure that the projects you are responsible for: To Meet with internal and external quality standards To Align with common project management principles / techniques o Apply quality control / checking processes correctly To Deliver outputs against timescales To Escalate issues where needed To Manage risk, regulatory and legal matters appropriately · Works with the insight business partner to develop an engaging story that logically translates consumer data findings into conclusions and recommendations. Uses available knowledge to generate relevant consumer context to support the interpretation of the consumer data. · Manage any 3rd party research suppliers from IB supplier roster. · Help ensure objectivity of insights, by guiding the insight business partner’s ability to interpret consumer research findings, data and KPIs, in a way that is faithful to how the research was designed · Responsible for capturing, documenting and sharing consumer research outcomes via Imperial consumer knowledge platforms · Proactively look for ways to bring innovation into how projects are planned and executed, to improve quality and efficiency. Strive to continuously improve your ways of working with internal and external parties Potential KPIs: · Internal NPS (or CSAT) · Internal project benchmarks (% of output meeting standards) · Research standards favourable vs external benchmarking · Tier 1 market share growth · Group Commercial Objectives
Skills & experience
Essential · Educated to degree level in relevant field · Experience of research design and analysis within a consumer research function · Sound technical knowledge, including: questionnaires and research design, sampling theory and practice, consumer behaviour and marketing, recruitment, quantitative and qualitative methodologies · Sound knowledge of methodologies, including: in-home usage testing, ethnographic research, concept testing, pre/post initiative testing, shopper, marketing effectiveness brand & ad tracking, U&As, segmentation, pricing studies · Sound commercial awareness, e.g. of business objectives research needs to deliver to · Highly organised, accurate and thorough in approach to work/tasks. · Sound analysis and presentation skills · Willingness to learn and build technical expertise · Proactive mindset & approach · Highly collaborative, with an unflinching focus on improving working practices and co-ordination across multiple teams · Desire to be part of an Insight community Desirable · Project management accreditation (e.g. PRINCE2)