A new Manager-level position within Imperial's Insights function, acting as the reference point for Consumer Segmentation. This role will be fundamental in setting up the business for success as consumer segmentation becomes a critical pillar of Imperial’s consumer-centric strategy across all aspects of the business.
Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the new Insights function will be a crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making to gain competitive advantage.
The Consumer Insights (Segmentation) role will be responsible for implementing a key pillar of this strategic transformation, Consumer Segmentation.
This will involve: