We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
The role of Consumer & Biometrics Researcher is to support and facilitate the design and development of Next Generation Products (NGP) required for the company`s ambitious innovation programme and growth plans. Consumer understanding from Technical and Emotional Insight perspective is a key part of Next Generation Product development. It brings consumer technical insights out of qualitative, quantitative and sensory consumer research to drive the delivery of outstanding innovations and preferred products in the market place. In addition we seek to understand the emotional and physiological impact of our products on consumers.The Consumer & Biometrics Researcher will work together with the Consumer Technical Insight (CTI) Manager and other members of the CTI and NGP team to implement the right strategic consumer understanding plans for project delivery and future Next Generation Nicotine understanding. To have impact on innovation programme, the Consumer & Biometrics Researcher needs to demonstrate expertise in the application of psychological approaches and other qualitative & quantitative methods used in consumer research.
The role of Consumer & Biometrics Researcher involves understanding how the product features impact emotion and health during use. As such we seek experience in the application and interpretation of emotional and biometric assessments such as GSR, respiration and heart rate monitoring, body temperature, skin pH, eye tracking, facial coding, FEMG and EEG. In line with our ‘Healthier Future’ strategy these skills enable us to analyse different biometrics during consumer interactions to understand physical/health impact of using our products.
The Imperial Brands business is going through a major transformation, with a new CEO setting an ambitious and exciting vision for the future. One major change is the creation of a new Chief Consumer Office (CCO) – a central function which covers Innovation, Insight, Marketing and Portfolio Management and Imperial’s next-generation propositions (NGP).
The Innovation function forms a critical part of this CCO structure. The department will be organised around key innovation capabilities, with one Innovation team delivering across all categories (Combustibles, EVP, HTP and OND). The role of Innovation will be to enable Imperial to deliver consumer-centric, commercially viable innovations that are aligned with the business strategy. Innovation will achieve this through:
Consumer & Product (Sensory) Insights for NGP Innovation
Insight Generation and Translation into New Opportunities
Excellence in Consumer Insight Techniques & Qualitative Research Skills
Competitive salary, bonus scheme, pension, and 25 days holiday (with an additional 4 days on top to cover the Christmas period, and bank holidays), flexible working policy, corporate discounts, Health Cash Plan, and other wellbeing initiatives
Interested applicants are encouraged to apply, highlighting their suitability for the above post.