We're a truly international company, forth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.
As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
Please note: This role can be based in Bristol or remotely from other locations within the UK for the right candidate. Travel will be required for the role.
The Heated Tobacco (HT) Category is a lean, senior and agile team with a challenger mind-set. The HT Category Marketing Development Manager is an integral part of the HT Marketing team, is responsible for guiding, sharing and aligning the HT go-to-market strategy for all new market roll-outs of the global product and brand positioning. This role will provide Category support and functional expertise when Clusters/Markets are developing launch plans.
The role is the key interface with the Regional Marketing Managers as well as respective roles within the Clusters and markets. The role is responsible for ensuring onboarding is managed efficiently from an end-to-end CX and brand perspective, including local brand agencies and service providers meet required benchmarks. The role will steward the global brand and campaign positioning.
As a fully integrated member of the HT Category Marketing team, the HT Category Market Development Manager will work closely with the HT Marketing Manager and CX Manager to ensure latest global brand communication and winning activation and consumer engagement developments are integrated for appropriate local adaptation, as well local requirements taken into consideration for future brand and CX global developments.
Regular travel is expected as part of this role.
Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).
Interested applicants should apply with their CV highlighting their suitability against the essential skills and experience for the role.