Who are we?

Imperial Tobacco UK (ITUK) is one of the largest Fast-Moving Consumer Goods (FMCG) companies in the United Kingdom. Our mission is to create something better for the world’s smokers, whether that is via a tobacco portfolio that offers consumers comprehensive brand choice or through our portfolio of e- vape and Next Generation Products (NGP). ITUK is part of Imperial Brands PLC, a dynamic FTSE30 FMCG company, and is a certified Top Employer 2022.

The Role

The Brand Activation Executive role is responsible for driving forward our brand advocacy agenda with our consumers, our customers and our internal teams – establishing themselves across the business a champion of their brands and categories. The successful candidate needs to work collaboratively across numerous stakeholders to deliver omnichannel engagement plans and toolkits that enable us to deliver against the business plan. They must put themselves in the shoes of our customers, consumers and internal teams to deliver assets that carry the maximum impact and cut-through messaging.

The Brand Activation Executive will pitch for space with the various trade marketing levers across multiple channels, ultimately delivering customer and consumer toolkits and solutions that are ready for use by the different framework owners within the team. Amongst other responsibilities, the Brand Activation Executive will act as the single point of contact for their brands across the UK & Ireland and specifically with our Consumer Marketing team.

Within ITUK, FY23 is going to be about acceleration into NGP to ensure that our business remains sustainable for the years ahead. Therefore, this role has been created to rally behind the NGP agenda and support a cross functional NGP project team. The successful candidate will join two other Brand Activation Executives within the Trade Engagement team.

Key Accountabilities

• Drive ITUK brand advocacy agenda with our customers, consumers, and internal teams

• Brand and category ownership to deliver omnichannel engagement plans to customers and consumers that deliver against the BP, MEP and Business Case

• Pitch for space on the Activation Calendar depending on the level of support required for each brand initiative

• Develop branded assets and toolkits for the framework owners within the Trade Engagement team to realise the final solution, and support where appropriate to ensure that your initiatives are brought to life in an engaging and understandable manner

• Manage and deliver through creative agency partners, including briefing in initiatives and adhering to the agreed process with rounds of amends

• Feed into upcoming resource requirements on the Agency Master Plan (AMP)

• Single point of contact for designated brands across the business, specifically working closely with the Consumer Marketing team, to deliver one view across all channels

• Best-in-class customer presenters and brand launch packs, developed in close partnership with Trade Strategy who will contribute commercial content

• Set initiative KPIs that are SMART and regularly monitored to report performance back to the business whilst also driving learnings for future initiatives

• Work with other Brand Activation Executives to review and optimise the content and performance of brand activation deliverables to ensure that we are continuously improving how we communicate to our customers, consumers and internal teams

• Act as a champion of brand activation and its best practice, ensuring these are embedded in the team and incorporated into all framework plans

 

Other Responsibilities

• Energise the brand agenda within the Trade Marketing department

• Adopt lateral thinking and a challenger mindset in line with company strategy

• Champion the new corporate behaviours within the wider team

• Monitor competitor brand activities, category trends and retailer and shopper habits, recommending plans and actions to ensure ITUK brand activation surges ahead of the competition

• Support with UK & Ireland Cluster planning activities, e.g. annual business planning

Skills and Experience Required

Essential

• Previous Brand Marketing or Trade Marketing experience
• Experience of working in a creative role within a Brand Marketing Team
• Experience of developing and landing creative tool kits 
• Experience of working with creative agencies to deliver omnichannel tool kits (offline and online tools)
• Creating and delivering strategic presentations
• Excellent IT skills: PowerPoint, Excel, Word
• Understanding of managing agency relationships
• Structured thinker and planner
• Excellent communication skills, both verbal and written
• Strong ability to translate concepts into presentable formats
• Excellent presentation skills
• Highly developed organisational and delivery behaviour and attitudes

Desirable

• Previous experience within or demonstrable knowledge of working in an FMCG environment
• Sales experience
• Optimisation of brand messaging
• Understanding of Sales & Trade Marketing processes
• Understand stakeholder management within a complex matrix organisation
• Ability to think laterally and creatively – to deliver ideas and initiatives and contribute to discussion
• Commercial thinking

What we offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays) and hybrid work.

This is a hybrid role working 50% of your week in our Bristol Head Quarters

Next steps

 

Interested applicants should apply with their CV highlighting their suitability for the role.